One thing that sets many Lexaeon-created websites apart is that they feature something unusual among financial sites—a refreshing forthrightness in the messaging.
And favoring what’s real, as it turns out, can be very powerful in messaging, especially when you also clearly convey the superpowers your firm does have and what actually makes you distinctive.
In that same transparent spirit, we’ll say this about what Lexaeon sells: We know that a website for a financial firm is not your top concern and not your key biz‑dev driver or deal closer. You will not be able to calculate a hard ROI. It is not an end unto itself.
And yet, your website is your firm’s most visible and discoverable expression of what your firm is, what it can do, and how it approaches its work. A website can (should!) work 24/7 to help the audiences you care about—whether existing or potential clients, counterparties, investors, partners, the talent you need to hire, the media or influencers, or any other—perceive that your firm is in fact exceptional and truly cares about quality, and find themselves thinking, “This is a team I should talk to.”
In our view, that is a mighty role for a financial website, and it is what the Lexaeon team works to deliver.